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特斯拉打响新能源汽车价格战“第一枪”!“国补”退场,自主车企会跟进吗?

2023-01-09 14:03:46来源:环保在线 阅读量:39060

导读:长远来看,主流机构对于市场仍然充满信心。但即使2023年市场总预期向好,也并不代表所有车企都能从中获益,特斯拉这次出乎市场意料的降价策略也表明其对打赢价格战的野心。
  近日,特斯拉官宣Model 3和Model Y全系降价,降幅最高4.8万元,实现三个月内四连降。与特斯拉处于同一竞争赛道的小鹏汽车也有降价消息传出,预计降幅在2万元左右。2023的新能源汽车市场争夺战,以“鲶鱼”特斯拉降价拉开帷幕。
 
  而受“国补”退坡影响,比亚迪、长安深蓝、领跑、奇瑞新能源等自主新能源车企已经抢在年关先后公布了保价以及价格上调策略,最高涨幅达9000元。延续了13年的新能源汽车“国补”正式宣告退场,买车成本提升短时间内也会降低消费者买车的积极性。而对于依靠政策红利在市场中“浑水摸鱼”的企业来说,未来将不得不面对更激烈的市场竞争。
 
  不过,原定于2022年结束的免征新能源汽车购置税政策还将延续一年,尽管“国补”不再有,选购新能源汽车还能免征一笔购置税,在上路权限、牌照指标等方面也仍能获得支持。
 
  自主车企能否续写2022市场“神话”?
 
  乘联会消息显示,2022年国内自主车企销量总体较强,新能源产品表现突出,排名相对前年大幅提升,市场表现远超预期,部分车企海内外市场表现均很优异。尤其在2022年11月,受“国补”退坡、涨价等消息影响,新能源汽车销量同比暴增,形成了36%的高渗透率。
 
  据比亚迪公布的最新数据,2022全年其新能源销量达到186.35万辆,超预期完成百万目标,并实现了同比进210%的增长;累计出口55916辆,同比增长307.2%。与此同时,继“蔚小理”之后,造车第二梯队“黑马”频出,像哪吒、零跑等,针对下沉市场的策略也获得了不错的反馈,前者2022累计交付约11.12万辆新车,同比增长154%。
 
  此外,纯电动汽车方面,蔚来在40万元以上区间表现很好,已出现高端自主领先于合资车企的情形。
 
  1月6日,在商务部例行新闻发布会上,发言人回应“如何看待当前汽车市场形势”相关问题时强调,当前扩大汽车消费面临一定压力,但今年经济运行有望总体回升,将为稳定增加汽车消费提供了有力支撑,综合来看2023年汽车消费市场有望总体保持增长势头。业界也认为,“2023年有可能出现新能源车泡沫的阶段性破灭,会出现比洗牌更大的调整。”
 
  “强者愈强、弱者退场”将是新能源汽车市场下一阶段的主旋律。
 
  增速预计有所放缓,市场对自主车企仍有信心
 
  为抓住新能源汽车补贴的“尾巴”,大量消费者选择在年末提前锁单,在推进2022年销量大幅上涨的同时,也提前透支了2023年的部分需求。2021年1月时,因补贴政策退坡,“蔚小理”的销量都曾出现环比大幅下滑。因此,短期内新能源车市场面临不小的压力。
 
  当然,长远来看,主流机构对于市场仍然充满信心。乘联会预测,2023乘用车批发销量或将达到840万辆,增幅达30%。中国汽车工业协会表示,预计2023年新能源汽车销量将达900万辆,同比将增长35%。但需要注意的是,即使2023年市场总预期向好,也并不代表所有车企都能从中获益,特斯拉这次出乎市场意料的降价策略也表明其对打赢价格战的野心。
 
  为进一步提振汽车市场,已经有专家呼吁全面取消乘用车限购,并建议燃油车和新能源汽车享受同样的消费政策环境、建议延续和扩大实施车购税支持政策等。

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